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Tools, teams, and managed services

Match the model
to your growth goal.

Choose based on the job to be done, the result you need, and who should run the daily work. The rows distinguish workflow tools, creator platforms, and managed services by their published primary focus.

Book a demoExplore Caivex’s service

Caivex

Our approach
Primary focus
Creator acquisition, built around your criteria
Who runs the work
Caivex runs discovery, qualification, outreach, and replies
Target outcome
Your conversion event: qualified meetings or program sign-ups

A managed operation for narrowly defined markets and global programs. We calibrate qualification to your creator profile and manage the work through the conversion you define.

Service scope

Clay

Primary focus
Business data, research, and outbound workflows
Who runs the work
Your team builds and operates workflows
Target outcome
Sales prospecting, pipeline, and meetings

Enrichment, AI research, personalized outreach, and sequencing. A flexible foundation when your team wants to build its own acquisition workflow and connect it to existing systems.

Product overviewOutbound workflow

Reacher

Primary focus
TikTok Shop affiliate recruitment
Who runs the work
Your team uses automation, with customer-success support
Target outcome
Affiliate activation and TikTok Shop sales

AI discovery, personalized outreach, automated follow-up, creator relationships, sample management, and affiliate analytics for TikTok Shop brands and agencies.

Product overviewAutomated follow-upY Combinator S2025

Influencer

Primary focus
Creator-led brand campaigns
Who runs the work
Agency delivery, with client approvals through Waves
Target outcome
Campaign reach, engagement, and commercial impact

A creator-marketing agency combining strategy, creative, execution, and measurement. Its Waves portal supports creator selection, approvals, and visibility into campaign performance.

Campaign deliveryWaves platform

Build internally

Primary focus
A custom operation owned by your company
Who runs the work
Your team owns the systems and daily execution
Target outcome
The conversion event your team defines

You control the research, qualification rules, outreach, reply handling, and integrations. Your company also supplies the engineering, campaign management, and ongoing operating capacity.

Modash

Primary focus
Creator programs for Shopify-focused teams
Who runs the work
Your team runs the program using the platform
Target outcome
Creator content, affiliate sales, and tracked campaigns

Creator discovery, relationship management, inbox and sequences, content tracking, and payments. Modash explicitly describes itself as a platform for in-house teams rather than an agency.

Product and operating modelInbox and sequences

Aspire

Primary focus
Creator, affiliate, and content programs
Who runs the work
Self-serve platform or managed Agency Services
Target outcome
Content, affiliate sales, and campaign performance

Software and agency options spanning creator programs, product seeding, content, paid media, and measurement. The agency service can manage strategy and execution; the platform supports brand-run workflows.

Agency ServicesCampaign platform

Upfluence

Primary focus
Creator and affiliate marketing for commerce
Who runs the work
Self-serve platform or managed agency campaigns
Target outcome
Affiliate sales, revenue, and campaign conversions

Discovery, creator relationships, outreach sequences, tracking, and payments, with an optional agency service for end-to-end campaign delivery. Its tools include reply-aware follow-up and commerce integrations.

Agency ServicesOutreach tools

1stCollab

Primary focus
Automated creator-marketing campaigns
Who runs the work
Your team manages campaigns through the platform
Target outcome
Creator content and measured campaign performance

A brand-side platform connecting creator discovery, outreach, negotiation, contracts, payments, content review, and reporting across major social platforms.

Brand platformY Combinator W2023

Makrwatch

Primary focus
Managed creator campaigns, specializing in YouTube
Who runs the work
Makrwatch runs sourcing through campaign reporting
Target outcome
Creator campaigns for brand customer acquisition

Managed sourcing, outreach, negotiation, contracting, payments, tracking, and reporting. The brand retains control of goals, budget, and approvals.

Managed brand programsY Combinator W2015

Beluga

Primary focus
Managed creator marketing for growth teams
Who runs the work
Beluga runs sourcing, negotiation, and campaign operations
Target outcome
Creator campaigns against an agreed target and budget

A managed creator-marketing service covering sourcing and vetting, negotiations, contracts, payments, tracking, and reporting for founders and growth teams.

Managed serviceY Combinator S2025

Based on each company’s public product and service descriptions, checked September 9, 2026. Sources are linked under each option. Capabilities and delivery vary by plan and engagement; the table describes each option’s primary focus.

Where Caivex fits

Your creator criteria.
Your conversion goal.
Our daily operation.

Bring us the creators you want to reach and the action that counts as a result. We turn that brief into a managed acquisition campaign, from the first research to the qualified handoff.

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  • Qualification built around your program. Destination, residency, niche, audience, and eligibility can all shape the standard. We calibrate it with your team before outreach.
  • A clear next step for every qualified creator. A booked meeting, verified program sign-up, or another agreed conversion. Your team receives the creator context and conversation history.
  • Execution that develops with the results. Caivex manages research, outreach, sending infrastructure, and replies. Creator responses and your feedback inform how we refine and scale the campaign.