Head of Growth Engineering
Sequoia and Lightspeed backed
Built the acquisition engine that grew weekly creator calls from 70 to 1,229 in seven months, generated $9M in direct revenue, and accounted for 93.7% of all booked creator calls.
Why Caivex
Growth starts with
the right creators.
More creator volume is not automatically more marketplace value. A destination-specific program may need a narrow mix of residency, content, and audience fit. A global platform may need relevant creators at far greater scale. Both need a clear definition of what happens after the first conversation.
Caivex builds acquisition around that reality: the creator profile, the market, and the conversion event your team needs - a verified sign-up, a qualified meeting, or another agreed step.
Founded by Johann RymillLinkedIn ↗
The operating model
Acquisition with an owner.
Caivex is a managed acquisition operation, not a tool your team has to learn and operate. We handle creator research, qualification, relevant outreach, replies, and the path through to the agreed sign-up or meeting.
Your team sets the commercial objective and helps calibrate what good fit means. We run the day-to-day work and deliver qualified handoffs with the context to act.
The origin
Built inside a marketplace where creator acquisition had to scale.
At TourHero, Johann Rymill brought research, qualification, outreach, and reply handling into one creator-acquisition operation. The problem was practical: grow a marketplace's relevant creator supply while keeping the route to a booked call measurable.
In seven months, weekly creator calls grew from 70 to 1,229. The engine generated $9M in direct revenue, accounted for 93.7% of all booked creator calls, and TourHero later discontinued paid ads.
Johann left TourHero to build Caivex and bring the approach to other platforms and brands. He rebuilt it around their markets, requirements, and conversion goals.
Read the TourHero case study ↗Experience
Operator experience behind the approach.
Creator platforms, consumer marketplaces, and fintech. Experience building and growing businesses from their earliest stages.
Co-Founder
Asset-backed lending fintech
Co-founded a fintech turning property titles into cash in 48 hours. Built a peer-to-peer marketplace model that enabled growth without external financing, achieving 153% annual revenue growth.
Founding team
Lightspeed, Atomico and 468 Capital backed
Part of the founding team at Europe’s second-fastest-growing company in 2021. Zapp raised $300M and grew its team by 1,003%.
Work with Caivex
Start with the market and result that matter.
We will map the creator profile, market constraints, and conversion event before we build the operation around them.
Book a demo